Sunday, 19 April 2015
6 Awesome Ways to Promote Your Book
Okay, so you've written your book. You've published your book. Now you need to promote you book. When there are so many books around it seems hard to get yourself out there as an author. People aren't noticing your book in the crowd. Growing a following isn't going to happen overnight, it takes time and persistence and fortunately there are a few ways that you can help promote yourself:
1. Twitter - If you're an author and you aren't on Twitter already, then you need it ASAP. This is probably one of the easiest ways to reach out to other authors and readers who might enjoy reading your book. You need to build friendships and engage with others so that they can get to know the person behind the book. Tweet for you, not your book. Sure, every now and then you can you can advertise your book but what's more important is making yourself look interesting and showing your personality.
2. Goodreads - As a Goodreads author you can find book bloggers who may be interested in reading your book. If you're looking someone will leave a good review which will lead to more people being interested in your book. Engaging with people on the group talk threads is as a great way to connect with readers and other authors.
3. Giveaways - This is ideal if you need more reviews. The best way to do this is to offer an entry into the giveaway if they follow you on a certain platform such as Twitter or Bloglovin'.
4. Start a blog - You're a writer so blog about it. Tell me about the journey you took writing your book. What are the best and the worst things about writing? You probably like reading too, so blog about that as well. Gain visitors and followers who appreciate your blog posts and then you'll later gain readers of your book. Think of your blog as a showcase of your writing and character.
Undecided? Here's how and why you should book blog.
5. Guest posts/interviews - Try to find a book blog which is interested in books that are similar to your writing genre. This way, when you write a guest article or interview with them, the people that read the post will be people that are likely to enjoy reading your book.
6. Virtual book tours - This is a great way to create buzz around your book because you'll have many bloggers promoting your book within the same time period. You can set it up yourself which will require sourcing bloggers who are willing to participate, creating banners, organizing giveaways and scheduling the tour yourself. This can be time consuming so an alternative that many authors choose is to hire a blog tour company to do it for them.